Gravity Forms

Gravity Forms Integration Overview

Connecting Gravity Forms to Power Answer brings your WordPress form submissions into your call analytics. Submissions are attributed to campaigns so your team can compare how different campaigns and forms are performing as lead sources. When a contact who submitted a form also calls your business, Power Answer links both touchpoints under the same person, giving your team a complete picture of each lead's engagement history.

Here's how it works:

After connecting Gravity Forms, submission data flows into Power Answer and is attributed to the campaigns sending that traffic. Power Answer cross-references submissions against call records using shared contact details — so when a form submitter also calls, your team sees both interactions tied to the same person.

• Gravity Forms submissions are attributed to campaigns in Power Answer, letting your team compare how different campaigns perform in terms of form lead generation. You can see which campaigns drive more form volume, which drive more calls, and which consistently produce both.
• When a contact submits a form and later calls, Power Answer connects both touchpoints under the same person. Your team gets context on how that lead engaged before the call, improving qualification and follow-up without cross-referencing separate systems.

How this integration helps you:

With Gravity Forms connected, your team gets a unified view of form and call activity for each campaign and each contact. Instead of treating form leads and call leads as separate pools, Power Answer shows how they intersect, letting you evaluate both channels together and understand the full engagement pattern of each prospect.