UseBasin

UseBasin Integration Overview

Connecting UseBasin to Power Answer tracks your form submissions alongside your call data. Submissions are attributed to campaigns so you can compare how different campaigns and forms are performing as lead sources. When a contact who submitted a form also calls your business, Power Answer connects both touchpoints under the same person, giving your team a deeper understanding of each lead's full engagement history.

Here's how it works:

After connecting UseBasin, form submission data flows into Power Answer and is attributed to the campaigns driving that traffic. Power Answer then cross-references submissions against call records using shared contact information — so when someone who filled out a form also calls, your team sees both interactions linked together.

• Form submissions from UseBasin are tied to campaigns in Power Answer, letting your team compare how many leads each campaign generates through forms versus calls. You can see which campaigns drive higher form volume, which drive more calls, and which consistently produce both.
• When a contact submits a form and later calls — or calls before submitting — Power Answer connects those interactions under the same person. Your team gets a clearer picture of how each lead engaged before converting, without needing to reconcile data manually.

How this integration helps you:

With UseBasin connected, your team sees form submissions as part of the same lead picture as calls rather than tracking them separately. You can evaluate which campaigns convert better through forms, which through calls, and get a fuller view of each individual lead's engagement with your business.